5 Important Website Do’s

Many websites for salons and spas look pretty, but they fall short because the websites are poorly built and are missing important pieces. Don’t get me wrong, a visually pleasing website is nice to have. Just remember that there are other aspects that need to be considered in order for your customers to find you and successfully use your website.

Do Fill Your Salon Website With Good Content

- All content for your website should consist of relevant pictures, text, and links. It’s most important that your website consists of what your salon and spa visitors are looking for, and it must contain value to your visitor. Good content also helps give search engines like Google, Bing and Yahoo more information about your business, which helps your website rank higher in search results.

Do Get Rid Of Unnecessary Clutter

- Every page on your salon website should be simple to read, with defined headers and sub-headers. Don’t overwhelm your visitors with too much information on one page. Keep in mind, simple websites are much more favored by visitors than complicated, sophisticated looking websites.

Do Have Clear Site Navigation

- A good website makes it easy for your visitors to find the content they are looking for. Clear site navigation is a result of careful planning and categorizing the website content. Your main menu should categorize the main functionality, like contact, about, services, etc. Sub pages, pages that are one level below the main pages, should categorize the information. For example, your salon or spa website might have sub categories consisting of the various services you offer.

Do Include Contact Information

- Your contact information should be included on every page, not just the contact page. If you depend on people calling, you must make your phone number very easy to see. Make your contact phone number large so it stands out and include it in as many places as possible. To make your phone number clickable for smart phones just wrap your phone number in a link like this:

Do Optimize For Search Engines

- Your Salon and Spa website needs to be created with meaningful, unique and accurate titles on all pages and paragraphs. Your images should be include html alt tags and titles. Use hyperlinks that point to other pages within your website, like this link to our 3 Inexpensive Marketing Tips. Link to other websites that are relevant and useful to your visitor.

There’s much more to a successful website, but every salon and spa website must include these 5 Important Website Do’s.

Does your salon or spa website follow these guidelines?
Leave us a comment with a link to your website, we would love to take a look.