Common Website Mistakes Salon Owners Make
A lot of Salon and Spa owners are still under the mis-conception that the more flashy and colorful their website is, the more attention and traffic they will get. Unfortunately that is only one of many common website mistakes.
You can categorize common website mistakes into 3 areas:
1. Technical Website Mistakes - Technical mistakes are certainly important, but are less common these days due to better website creation tools.
2. Graphical Website Mistakes - Graphical mistakes are more subjective and may or may not be considered mistakes, depending on who you aks.
3. Marketing Website Mistakes - Marketing mistakes are just as important as technical mistakes and need to be addressed to bring in a steady flow of traffic.
Here are some tips to help you create a great website for your Salon!
Make sure your website is up to date. Not only is it a big let down for your visitors to see outdated information, it’s also harmful to your rankings on the various search engines. With a content management systems like WordPress, Joomla! and SilverStripe, just to name three of many, it’s easy to keep your website current.
Your website should be about your Salon or Spa, with your visitors foremost in mind. The website needs to contain information about your business, but it should do so in a way that applies to your visitors. Create valuable website content that addresses your visitors needs and desires, and place your business information on your ‘About’ page.
Keep your Salon site easy to use and navigate. When your visitor arrives at your website they should immediately know what they’re looking at and how to find the information they need. Since you don’t know which page your visitor will land on, all pages have to be equally important with well defined content and search options.
Capture your visitors attention with images. Once you have their attention, the next step must be clear. If you want your potential clients to read something, make it easy for them. If you want them to call you to make an appointment, make sure your phone number is prominently displayed.
Promote your website everywhere. The old method of “Build it and they will come” is not going to cut it anymore. With millions upon millions of sites available, you have to be quite clever about your marketing efforts to show up in front of your potential clients. Include your website address/URL in all of your online and offline marketing. Consider hiring a professional internet marketer to handle your pay per click advertising and Search Engine Optimization.
Always remember to call your website visitors to action and support yourself and your Salon and Spa with testimonials.
Do you currently have a website for a Salon or Spa? Please share your URL in the comment box below. We will let you know if you’re site is a great Salon website or if you could use a little re-vamping.