Get more traffic with our Salon Website Tips
With our Salon Website Tips you not just get more traffic, but ultimately turn your website visitors into salon customers.
Along with the ability for your salon website visitors to find needed information quickly and easily, the most important reason to have a website at all is to get lots of traffic.
A website that doesn’t get traffic is of No Use to the salon owner. So, let’s look at some Search Engine Optimization tips to drive traffic to your website.
There are two main categories of search engine optimization. The first is on page optimization, where we take a look at the website itself. The second is off page optimization, which is largely made up of link building.
Salon Website Tip #1 – On Page Optimization
Unique, keyword rich title tags are a must for every website. The title tag is the text that shows above the browser address bar on each web page. It also shows on the search engine results pages after a search is performed. This may be the single most powerful item in terms of search optimization. Each page in your website should have a unique title. If two or more pages within your website have the same page title, the search engine will pick only one of them to display in search results, making the other two pages much less effective.
Always do your keyword research before adding any new website content. You should know which words people use most often when searching for your website content. Google offers a completely free keyword tool for researching the popularity of keywords, also know as search terms.
To make your salon website content most pleasing for your visitors include easy to read text, images as well as video. Whatever you choose to write about must be unique and it must be worth reading. Generating well researched, fun and interesting website content is not an easy task to do for many people. Quite simply, it takes a lot of effort and hard work.
Your content text (articles or blogs) need to stay on topic and they should always contain at least one link to other pages within the same website. These links should point to other pages on your website that are related to the specific topic, like the 5 Important Website Do’s are related to this article.
All of the images on your salon website should be used with the “alt” tag containing relevant and on topic descriptions. Use images to break up long text, to draw the eye to a particular statement and to add color to your web page.
Salon Website Tip #2 – Off Page Optimization
The second category of Search Engine Optimization for your salon website involves things that are done outside of your website. This is mostly achieved by link building. Link building means acquiring links from other websites that point to your website. If you are a member of your local Chamber of Commerce you will most likely have the option of getting a link from the chamber website to yours.
When you sign up for online directories like Spafinder, Search your salon, Yellow Pages and Yahoo Directory, you will usually have an option to have a link pointing to your website from theirs.
A link on another website that points to your website is called a back link. You want as many high quality back links to your website as possible. Keep in mind, quantity counts but the quality is very important as well. In fact, right now the quality of your back links is more important than it ever has been.
Quality back links are links that exist within content that is relevant to your website content. For example, if you have a back link on a spa website that points to your article on your website that talks about spas, that is a relevant link. This will give you a quality back link. On the other hand, if you have a link to your spa article from a website that contains personal ads for people in China, that’s not very relevant and is not a good back link for you.
Creating a salon website that your visitors can find easily and will enjoy and return to again and again is hard work and takes time.
Do you write your own website content or hire professional writers? Leave us a comment below.