The 3 most important website Dont’s
A well designed website for salons and spas will have both, website visitors and search engines, in mind.
Your website should be a pleasure to visit and it must please the search engines. After all you want your website to rank high and be found when people are searching for your Salon or Spa.
Here are our 3 most important Salon and Spa Website Mistakes to avoid:
1. Don’t use complicated navigation
Many websites today contain a menu bar with lots of tabs, drop down items and sub items within them. This can get very overwhelming for your visitors and most of them will not read every item and sub item within your menu bar, so they’ll never see most of your website content.
Keep your website navigation simple! Break your website down into major categories and then reference them with simple navigation. Try to combine some of your content on a single page or use categories that are common in blogging platforms such as WordPress. Your salon visitors will stay on your website longer if they can easily find what they’re looking for.
2. Don’t let your website get outdated
This is one of the most common problems. Most salon and spa owners like you find it difficult to update their own website. Website developers handle the task and you have to pay them to get it done. This is an very unfortunate scenario.
Your website should be easy to be updated. You should not have to hire a website developer to simply add fresh content to your existing site. Salon and Spa websites built on content management systems or blogging platforms (like this one using WordPress) are excellent solutions to this problem. You can easily add content to your website, from announcements to events and articles about helpful information that is related to salon. Search engines as well as your website visitors are looking for relevant content, not information from two years ago. A newly updated website is a signal to the search engines and to your website visitor that your salon or spa website is fresh, active and well maintained.
3. Don’t make your website hard to understand
When your visitor arrives at your website he or she should know immediately what your salon or spa is all about. Why would your website visitor want to spend time trying to figure out what’s on your website, when there are millions of other websites out there, literally at the tips of their fingers, that may be much easier to understand.
A confused website visitor will leave fast and look elsewhere. Make it super easy for your visitors and they will like it and spend time on your website. Most people are very impatient when browsing the internet. Always use large headlines to break up blocks of text. Include fun pictures as well, use images that convey information relevant to the text and to your overall message.
Always keep in mind that your salon and spa website has to please your visitors and search engines alike.
Keeping your website simple is almost always better than having an overloaded and complicated site. Just like in your physical Salon, avoid clutter as much as possible. Present your website visitors with a simple and easy to use website experience and they will come back again and again.