advertising choices for salon
There are so many different ways to marketing your Hair Salon these days it can boggle the mind.
We here at Salon Marketing 365 are trying to help you and your salon business to weave through the clutter and focus in on the marketing ideas that are proven to work and are the most profitable.
Here are the most profitable marketing ideas for salons:
1. Take client photos consistently – Keep a digital camera handy and take photos of your clients before and after a hair cut and to demonstrate new styles. Most people experience a boost of confidence after a hair cut and will gladly have their photo taken. Be sure to get permission and share your photos on your website or blog, Facebook page, on Twitter and other social media sites. If you’re not comfortable taking your own photos, try to partner with a local photographer.
2. Always keep business card with you, where ever you go – Act as your own billboard! You are your own best piece of advertising. Look the part of a trendy, stylish hair dresser and keep up with the current trends. Hand out a business card whenever someone asks you about your fabulous hair style or make up. Remember to use both side of your business card ‘real estate’. Add the ‘Recommend a Friend’ to the back of the cards. Reward both the referer and the new client, to really make it work well.
3. Text message marketing works – Sending the occasional, highly targeted text message to your clients can have a huge boost in bookings, especially on those slow days. Send our text message reminders for your clients six week follow up appointment. Text message marketing is simple to set up and fairly inexpensive to try out.
4. Write your own blog – As a hair stylist think of all the products that you use on a regular basis, use a blog to review these salon products for clients and create tutorials on how best to use them in their every day lives. These articles will not only give you great exposure in the blogging world, but also set you aside as an expert.
Today we will explore the benefit and potential need of Pay Per Click (PPC) advertising for your Salon or Spa.
You have a local salon that is looking to find local customers, right? Even if you own more than one, your salons or spas are probably located in neighboring areas. So will Pay Per Click Advertising work for you and is it worth the effort and money?
First you have to consider if your clients and customers are looking for your salon online. How many people visit your website on a monthly basis? Do you have a successful Facebook page that sends traffic back to your website and ultimately into your salon or spa? If your potential clients don’t look for your type of business, a hair salon or beauty spa, online then even the best laid out PPC campaign isn’t going to bring you a lot of business.
Once you determined that your clientele is online and searching for you, take a look at your competition. Even in a small town there are usually more than just a couple of hair salons available, from the fancy styling salon & spa to the self employed hair dresser advertising their business out of their home. It’s a known fact that over 90% of the clicks on a search page (Google, Yahoo, Bing or any other search engine) go to a listing or website link on the first page of that search result. Very few people ever bother to click on the second or third page. So, if your salon website or business listing doesn’t show up when you search for ‘hair salon in your town and state’ you are loosing some serious traffic and potential business. And that is where Pay Per Click Advertising comes in. Your PPC salon ads will show on the top or sidebar for your specified keywords.We all have heard the horror stories of businesses burning through hundreds and even thousands of dollars in one day, because millions of people where clicking on their ads from all over the world.
That is why careful marketing research is so important! If your campaign is set up correctly, you will only pay for the visitors that click on the ad because they are seriously interested in your Salon or Spa in the location (city and state) you specified. Plus, you will never pay for ads that simply just show up in front of people, unless they act and click.
PPC advertising certainly isn’t for everyone and every business! That holds true if your clientele isn’t using the internet or a smart phone to browse for businesses or you don’t know the first thing about how to set up an effective ad campaign, how to do the research and the psychology of advertising that is involved with having a successful PPC ad. That being said, there is no reason to just hang up the towel and forgetting about the whole thing. There are a plethora of highly trained professionals available that will gladly research your business, set up your PPC campaign, monitor your ads and send you detailed reports on how many people clicked on your ads and how much money each click cost you.
Interested in having a basic PPC Account set up for your Salon or Spa? One that is set up correctly so that it can bring you more traffic to your salon or spa website and ultimately more business through the door, click here to contact a certified Google Adwords Pay Per Click professional.
How do you like the new Facebook timeline? Love it or hate it, you might as well get used to it. By the end of March all of the business pages will be converted to the new timeline as well. Want to be ahead of most of the other hair salons and spas? Here are a few tips to consider before, during and after changing your business Facebook page to the new timeline layout.
Creating a successful Facebook page requires more than just a few clicks, especially with the new timeline design.
Here is an example of an old Facebook business page and the new Facebook timeline layout.
- Before switching over to the new Facebook timeline consider who your fans are.
Try to find out who your target group is and do your clients and potential customers actually use Facebook. Take a look at what your competitors are doing as well.
- Define your objectives for the fan page.
Are you trying to sell products to your fans or will you use Facebook to provide salon updates, fun facts, client photos a.s.o. (Avoid marketing and advertising text.)
- Who will be in charge of your business page.
More than one person can be an administrator for your business page, but you must outline responsibilities and guidelines.
- Create a profile picture and cover photo.
The profile picture (square & small) should ideally be your company logo, it will show on all of your post. The cover photo measures 851 pixels by 315 pixels and should be unique, fun and reflect your business.
- Make sure your relevant company information shows.
The information options within the info tab vary Continue reading
Advertising your Salon or Spa should be a task that is given great attention.
Many Salon owners do not spend much time thinking about and working on their advertising campaigns. If you are one of those, I don’t blame you. You have many other things to do. But you need to give it some attention, because it can make or break your business.
What advertising should you use for your Beauty Salon or Spa? There are many choices. The usual ones are brochures, flyers, newspaper ads, magazine ads, website ads, etc… Of course you also have your sign in front of your Salon. In some cases this might be enough to bring you most of your customers.
But if you have a lot of competition, and many salons and spas certainly do, then you may need more than just a sign and a newspaper ad. You also need your salon advertising to be effective. There are too many advertisements costing too much money that don’t work. I know this from personal experience.
So how do you make your advertising work? Salons and Spas who buy advertising are often led through advertising choices by an advertising sales person. They will be shown nice looking advertisements with lots of color and fancy graphics. This is all fine, but it’s not the most important part of advertising. What the ad says and how effective it is at getting the attention of the reader is much more important than the color and graphics.
An effect advertisement must do three things well.
First, it must get the attention of the reader. Usually a great headline with a picture will be most effective. The ad on the right has a picture but has no good headline.
Second, the advertisement must connect with the reader. It should not simply talk about the Salon or Spa and how great it is. The reader must be interested because the words imply that your Salon relates to the reader in some way. Again, the ad on the right might connect with some people because of the picture, but there is nothing else to connect with.
And third, there just has to be some kind of call to action. This is often missed but it’s very important. The ad must ask the reader to do something. This can be as simple as saying “Call this number now…” or offering a coupon that expires soon. Finally, the ad on the right has a phone number and a coupon for a call to action.
So this ad on the right is OK but not great. It’s formatted well and colorful but the real measure of success is not Continue reading