advertising your salon or spa
There are so many different ways to marketing your Hair Salon these days it can boggle the mind.
We here at Salon Marketing 365 are trying to help you and your salon business to weave through the clutter and focus in on the marketing ideas that are proven to work and are the most profitable.
Here are the most profitable marketing ideas for salons:
1. Take client photos consistently – Keep a digital camera handy and take photos of your clients before and after a hair cut and to demonstrate new styles. Most people experience a boost of confidence after a hair cut and will gladly have their photo taken. Be sure to get permission and share your photos on your website or blog, Facebook page, on Twitter and other social media sites. If you’re not comfortable taking your own photos, try to partner with a local photographer.
2. Always keep business card with you, where ever you go – Act as your own billboard! You are your own best piece of advertising. Look the part of a trendy, stylish hair dresser and keep up with the current trends. Hand out a business card whenever someone asks you about your fabulous hair style or make up. Remember to use both side of your business card ‘real estate’. Add the ‘Recommend a Friend’ to the back of the cards. Reward both the referer and the new client, to really make it work well.
3. Text message marketing works – Sending the occasional, highly targeted text message to your clients can have a huge boost in bookings, especially on those slow days. Send our text message reminders for your clients six week follow up appointment. Text message marketing is simple to set up and fairly inexpensive to try out.
4. Write your own blog – As a hair stylist think of all the products that you use on a regular basis, use a blog to review these salon products for clients and create tutorials on how best to use them in their every day lives. These articles will not only give you great exposure in the blogging world, but also set you aside as an expert.
One thing is for sure. This is very common practice among salons and spas.
You look in the yellow pages or newspaper and see what your competitors are doing, then just change the names and addresses to your own and, voila, you have your own ad.
Seems to make sense. You want to compete right? Well, yes, you want to compete. But you also want to stand out from your competition.
To stand out from your competition requires you to be different.
So much for the idea of copying your competitors.
The other problem with doing what competing salons and spas do is that you have no idea if it works. Sadly, many salons and spas have no idea if their Continue reading