Should You Copy Your Competitors Advertising?

One thing is for sure. This is very common practice among salons and spas.
You look in the yellow pages or newspaper and see what your competitors are doing, then just change the names and addresses to your own and, voila, you have your own ad.

Seems to make sense. You want to compete right? Well, yes, you want to compete. But you also want to stand out from your competition.

To stand out from your competition requires you to be different.

So much for the idea of copying your competitors.

The other problem with doing what competing salons and spas do is that you have no idea if it works. Sadly, many salons and spas have no idea if their Continue reading →