Successful Facebook pages for Hair Salons

How do you like the new Facebook timeline? Love it or hate it, you might as well get used to it. By the end of March all of the business pages will be converted to the new timeline as well. Want to be ahead of most of the other hair salons and spas? Here are a few tips to consider before, during and after changing your business Facebook page to the new timeline layout.

Creating a successful Facebook page requires more than just a few clicks, especially with the new timeline design.

Here is an example of an old Facebook business page and the new Facebook timeline layout.

• Before switching over to the new Facebook timeline consider who your fans are.

Try to find out who your target group is and do your clients and potential customers actually use Facebook. Take a look at what your competitors are doing as well.

• Define your objectives for the fan page.

Are you trying to sell products to your fans or will you use Facebook to provide salon updates, fun facts, client photos a.s.o. (Avoid marketing and advertising text.)

• Who will be in charge of your business page.

More than one person can be an administrator for your business page, but you must outline responsibilities and guidelines.

• Create a profile picture and cover photo.

The profile picture (square & small) should ideally be your company logo, it will show on all of your post. The cover photo measures 851 pixels by 315 pixels and should be unique, fun and reflect your business.

• Make sure your relevant company information shows.

The information options within the info tab vary Continue reading →