Do you want your Salon page to be more visible in Facebook Graph Search? How about helping your clients find more of what their looking for through friends and connections?
As Facebook’s Graph Search rolls out to more users over the next few weeks and months, online marketers are exploring different ways to use it.
The tips outlined below, originally written by Social Media Examier, will help you increase your exposure in Facebook Graph Search.
Here are four things that you can do to set your Page up for Facebook Graph Search success.
You want to prepare your Page so that it comes up more often in these searches. Currently, Facebook Graph Search’s initial search categories are a bit limited.
#1: Watch Your Category and About Section
So far it looks like mostly Place, Music, Books and Movie Pages are the biggest beneficiaries of the category classification. You can search Places by Place Type, but the interesting thing is that the Place Types don’t correspond to the Place types you can choose in the subcategories.
Make sure you have your Page listed as one of these major categories if it fits. If your Place doesn’t fit these categories, don’t worry. Just review your category to make sure you are properly classified.
But also notice the Place subcategories. Only Places have subcategories and they affect how Places come up in the Graph Search. Places can choose up to 3 Place subcategories, so make sure you are using those choices wisely.
Currently, Pages are not as easily searchable by category in Graph Search. You cannot search Pages by a company or brand type. But it’s still worth checking your category to make sure it aligns as closely as possible with your business.
Also, it’s important to fill out your About section completely with keywords. Facebook Pages are indexed in Google and so you’ll want to have your perfect keywords in your About section to improve your chances of being found. If you are just getting started with your Page, you may want to make sure you have some of your keywords in your Page name.
#2: Encourage Check-ins
Since you have a physical address and a Place Page, you want to encourage check-ins.
One of the benefits of Graph Search is that people can easily search by their friends who have been to your location (and you take advantage of the social proof). The number of check-ins are not always a factor in the ranking of search results, but the more people you have check into your place, the more likely you will come up in searches when people filter by their friends.
#3: Claim Your Place
Did you know that anyone can create a Facebook Place using his or her phone? And anyone can create a Place for your business with a phone. Unless you “claim” that Place as your own, it may just be hanging out there in Facebook space without you getting the benefit of those check-ins.
If you have your Page set up as a Place Page (this happens automatically now when you set your category as Local Business), Facebook attempts to display your Page when someone tries to check into your business.
But sometimes it isn’t displayed, and someone may unknowingly create a Place for you by checking in with his or her phone. Or they may use a slightly different spelling or business name when trying to find you, and then Facebook creates a new Place for that check-in.
You want to make sure you claim your Place so you get credit for the check-ins to take advantage of the social proof and to come up higher in the searches as mentioned in point #2.
Do a search on Facebook for your business and filter the results by Place. Also search for your business on your mobile phone when you are at your location to see what comes up. Then claim any Facebook Place that is yours.
#4: Encourage Tagging and Liking of Photos
Photos also come up very prominently in Facebook Graph Search. If people are searching around on photos of their friends, they may see a photo of their friend at your location or tagged by your Page.
People can also easily filter to find photos of friends by Pages they like. All of this activity helps your Page and your business to pop up in people’s minds more often.
Remember that you can’t tag personal profiles as your Page. You can only tag your personal friends on a picture or you can encourage people to tag themselves if you have a picture from an event.
Encouraging people to like pictures also helps your Page because people can easily browse by the pictures they have liked. Now you get another chance to remind them of your presence when they are looking through the pictures they have liked.
Facebook Graph Search is definitely an interesting tool. It will continue to evolve as it goes through beta, but you can start encouraging interactions such as check-ins and tagging to help your Page show up more prominently as people search.
Remember that it’s still important to post regularly and connect with people through the news feed, since not everyone will use Graph Search.
Let us know in the comments below what you think about Facebook, Graph Search and any suggestions you might have for other Salon and business owners.
Facebook is introducing a new feature that could help your Salon or Spa get the word out about your specials, sales and promotions.
It’s called Facebook Offers!
Facebook Offers for your salon is not only important to promote your local business, it will also provide an incentive for your clients to ‘LIKE’ your Facebook Salon or Spa page. Many salons don’t understand the importance of Facebook. A business page on Facebook is basically a mini website where you tell your ‘friends’ what’s happening in your Salon on a daily basis. But that is not always enough to provide much benefit to you or your visitors. Creating an offer that appeals to your clients and potential customers can get you more ‘friends’ and ultimately more sales.
Do people see my promotions and offers if they are not subscribed to my Facebook page yet? No, that’s why you want to promote your Facebook page online and offline to get more people to like it. Only people who have liked your page will see your page items, including offers.
To create your Facebook offer, go to your business page and click on the “milestone, event, …+” tab on top of the status bar. This is where you normally enter text, photos, video, etc. Click on ‘offers’ and enter your description. Keep in mind, the better your offer the most likely to get responses. Make your offer extremely attractive and you might just get a huge amount of exposure.
For your clients to redeem your offers they click on the ‘Get Offer’ link in their news feed and your promotion or special sale will be emailed to the person’s primary email address. They can then print out your offer and bring it to your salon or spa.
A huge bonus to using Facebook Offers is that whenever someone clicks on your offer that persons friends will all get notified in their own news feed. Helping your salon or spa spread the word about your promotion to countless other potential clients. Friends of your business page can also share your offer by clicking on the Share Offer link underneath the story and choose a sharing option.
At the time of writing this article, Facebook offers are only available to a few local business pages. If you don’t see it on your own page yet, don’t worry, it will eventually be available to all business pages.
Have you tried Facebook Offers for your salon or clicked on someone else’s? Leave us a comment below.
How do you like the new Facebook timeline? Love it or hate it, you might as well get used to it. By the end of March all of the business pages will be converted to the new timeline as well. Want to be ahead of most of the other hair salons and spas? Here are a few tips to consider before, during and after changing your business Facebook page to the new timeline layout.
Creating a successful Facebook page requires more than just a few clicks, especially with the new timeline design.
Here is an example of an old Facebook business page and the new Facebook timeline layout.
- Before switching over to the new Facebook timeline consider who your fans are.
Try to find out who your target group is and do your clients and potential customers actually use Facebook. Take a look at what your competitors are doing as well.
- Define your objectives for the fan page.
Are you trying to sell products to your fans or will you use Facebook to provide salon updates, fun facts, client photos a.s.o. (Avoid marketing and advertising text.)
- Who will be in charge of your business page.
More than one person can be an administrator for your business page, but you must outline responsibilities and guidelines.
- Create a profile picture and cover photo.
The profile picture (square & small) should ideally be your company logo, it will show on all of your post. The cover photo measures 851 pixels by 315 pixels and should be unique, fun and reflect your business.
- Make sure your relevant company information shows.
The information options within the info tab vary Continue reading