Fans of your Salon Facebook page only see your page if they interact with it. If you can’t get your fans to like and/or comment on your posts, they will stop seeing your updates in their newsfeed. Facebook algorithms keep track of what posts you like and will then show you stories it thinks you’ll be interested in. It also takes into account how much you interact with photos and videos.
The Average Facebook Page Is Only Seen by Less Than 10 Percent of Its Fans
Brian Carter from allfacebook.com shares some interesting findings:
“I was fortunate to get into a beta test program with the Facebook page analytics service PageLever and speak to founder Jeff Widman. One of the most fundamental and important revelations is that pages don’t reach many of their fans: •Posts from pages with 10,000 fans reach 30 percent to 40 percent of their fans. •Posts from pages with 100,000 fans reach 20 percent to 30 percent of their fans. •Posts from pages with 1,000,000 or more fans reach 10 percent of their fans.”
After all the time and effort you have poured into your Facebook page, this probably isn’t something you want to hear. Luckily there are a few things you can do to improve fan interaction for your Salon Facebook page.
The best thing you can do is to try to keep your fan base interactive with your page from the moment they LIKE your page. Post your status updates regularly and do mix it up. Add pictures, videos, questions, updates, quotes, jokes and whatever else you can think of. Tell your followers what you want them to do and ask questions. “Click like if you love this hair style!” or “If you could change one thing about your hair, what would it be?”.
Give the people what they want to see and try not to oversell your business. Only one in every four posts should be about your service or the products you sell. Learn all you can about your followers and if you’re ever in doubt about the approach your taking, ask your fans.
Newly liked Facebook pages are shown for a while, but if your fans don’t interact they will stop seeing posts from you.
How do you interact with your fans on Facebook? Please leave us a comment below.