offers on facebook
Facebook is introducing a new feature that could help your Salon or Spa get the word out about your specials, sales and promotions.
It’s called Facebook Offers!
Facebook Offers for your salon is not only important to promote your local business, it will also provide an incentive for your clients to ‘LIKE’ your Facebook Salon or Spa page. Many salons don’t understand the importance of Facebook. A business page on Facebook is basically a mini website where you tell your ‘friends’ what’s happening in your Salon on a daily basis. But that is not always enough to provide much benefit to you or your visitors. Creating an offer that appeals to your clients and potential customers can get you more ‘friends’ and ultimately more sales.
Do people see my promotions and offers if they are not subscribed to my Facebook page yet? No, that’s why you want to promote your Facebook page online and offline to get more people to like it. Only people who have liked your page will see your page items, including offers.
To create your Facebook offer, go to your business page and click on the “milestone, event, …+” tab on top of the status bar. This is where you normally enter text, photos, video, etc. Click on ‘offers’ and enter your description. Keep in mind, the better your offer the most likely to get responses. Make your offer extremely attractive and you might just get a huge amount of exposure.
For your clients to redeem your offers they click on the ‘Get Offer’ link in their news feed and your promotion or special sale will be emailed to the person’s primary email address. They can then print out your offer and bring it to your salon or spa.
A huge bonus to using Facebook Offers is that whenever someone clicks on your offer that persons friends will all get notified in their own news feed. Helping your salon or spa spread the word about your promotion to countless other potential clients. Friends of your business page can also share your offer by clicking on the Share Offer link underneath the story and choose a sharing option.
At the time of writing this article, Facebook offers are only available to a few local business pages. If you don’t see it on your own page yet, don’t worry, it will eventually be available to all business pages.
Have you tried Facebook Offers for your salon or clicked on someone else’s? Leave us a comment below.