How to use Social Media for your Salon & Spa Advertising

We all know that Beauty Salons & Spas are highly competitive. So, how do you make YOUR salon or spa stand out from the rest? The key to successful advertising is to stand out from the crowd and being able to give your clients an offer they simply can’t resist. Here are a few tips to help you reach the next level of salon marketing via social media:

1. Facebook Page for your Salon & Spa
It’s not enough to create a Facebook page, add the logo to your existing ad copy and hope your customers will share your page with their friends and family. You have to post to your Facebook page with relevant, fun, bold and maybe even silly content on a daily basis to keep showing up in front of your followers.

Post enticing offers for first time clients and reward your existing customers with weekly or monthly giveaways like a free pedicure or a fun make over. Take lots of pictures of your clientele (remember to ask their permission first), your establishment, your co-workers and even your neighborhood. Create different photo albums like ‘Best Updo’s', ‘Look who’s relaxing at our Spa’ or ‘New Nail Colors to try’. Ask your customers to Continue reading →