Fans of your Salon Facebook page only see your page if they interact with it. If you can’t get your fans to like and/or comment on your posts, they will stop seeing your updates in their newsfeed. Facebook algorithms keep track of what posts you like and will then show you stories it thinks you’ll be interested in. It also takes into account how much you interact with photos and videos.
The Average Facebook Page Is Only Seen by Less Than 10 Percent of Its Fans
Brian Carter from allfacebook.com shares some interesting findings:
“I was fortunate to get into a beta test program with the Facebook page analytics service PageLever and speak to founder Jeff Widman. One of the most fundamental and important revelations is that pages don’t reach many of their fans: •Posts from pages with 10,000 fans reach 30 percent to 40 percent of their fans. •Posts from pages with 100,000 fans reach 20 percent to 30 percent of their fans. •Posts from pages with 1,000,000 or more fans reach 10 percent of their fans.”
After all the time and effort you have poured into your Facebook page, this probably isn’t something you want to hear. Luckily there are a few things you can do to improve fan interaction for your Salon Facebook page.
The best thing you can do is to try to keep your fan base interactive with your page from the moment they LIKE your page. Post your status updates regularly and do mix it up. Add pictures, videos, questions, updates, quotes, jokes and whatever else you can think of. Tell your followers what you want them to do and ask questions. “Click like if you love this hair style!” or “If you could change one thing about your hair, what would it be?”.
Give the people what they want to see and try not to oversell your business. Only one in every four posts should be about your service or the products you sell. Learn all you can about your followers and if you’re ever in doubt about the approach your taking, ask your fans.
Newly liked Facebook pages are shown for a while, but if your fans don’t interact they will stop seeing posts from you.
How do you interact with your fans on Facebook? Please leave us a comment below.
How do you like the new Facebook timeline? Love it or hate it, you might as well get used to it. By the end of March all of the business pages will be converted to the new timeline as well. Want to be ahead of most of the other hair salons and spas? Here are a few tips to consider before, during and after changing your business Facebook page to the new timeline layout.
Creating a successful Facebook page requires more than just a few clicks, especially with the new timeline design.
Here is an example of an old Facebook business page and the new Facebook timeline layout.
- Before switching over to the new Facebook timeline consider who your fans are.
Try to find out who your target group is and do your clients and potential customers actually use Facebook. Take a look at what your competitors are doing as well.
- Define your objectives for the fan page.
Are you trying to sell products to your fans or will you use Facebook to provide salon updates, fun facts, client photos a.s.o. (Avoid marketing and advertising text.)
- Who will be in charge of your business page.
More than one person can be an administrator for your business page, but you must outline responsibilities and guidelines.
- Create a profile picture and cover photo.
The profile picture (square & small) should ideally be your company logo, it will show on all of your post. The cover photo measures 851 pixels by 315 pixels and should be unique, fun and reflect your business.
- Make sure your relevant company information shows.
The information options within the info tab vary Continue reading