three free tips
The following Three Creative Marketing Tips and Ideas for Salons and Spas are free to implement and pretty simple to do. Before you get started though, take a moment and think about what your competition is doing in terms of advertising i.e. local newspaper ads, website, billboard, etc. and then do the complete opposite or the one thing they don’t do.
1 – Use your pet as your mascot or spokesperson
Do you have a fun furry friend? Use photos and anecdotes of your favorite pet in your advertising. Your pet can be present at any public event, or maybe even make an appearance around your salon or spa to boost morale now and again.
Be sure to let your customers know of each of his or her appearances beforehand, they might just want to stop by to meet your pet in person.
2 – Create Unique Names for your Services
Ever wonder where terms like “4 Layer Facials” come from? People make them up, then they catch on. Instead of referring to a service or portion of a service as, “that thing we did once for that client that they liked,” why not give it a unique name? Your clients can then use the name, you can use the name in Continue reading