video marketing for salon
Using Video to market your Beauty Salon is a big deal these days.
Many of your competing salons will not bother with the little bit of time and effort it takes to create a video to market your salon. They will never realize how easy it is and how many potential clients they are missing out on.
Once you know the routine on how to create successful videos and the process to maximize your results, it’s pretty quick and easy to market your salon via videos.
Here are the most vital video marketing tips and trends:
Salon Videos and Search Engines Trends – Youtube is the largest video hosting website. It is estimated that 60 hours of video are uploaded on Youtube every minute! Since Youtube is part of Google, many times videos will show up among search results. Having your salon video show on the first page of a Google search result will be a huge advantage. But how do you get your video to show in search engines? Make sure you have a relevant title, good keywords and a long description of your video.
Tips for creating your salon video – With smart phones and the many choices of cameras to choose from is easier than ever to make your own videos. To get the best quality video make sure to use a camcorder though. An external microphone and tri-pod will also be a smart investment if you’re making videos on a regular basis. Having a steady picture with good sound and the right lighting is half the battle of creating a quality video. Remember to cut out the background chatter as well.
Uploading your salon video – As mentioned before, Youtube is the obvious choice, but there are many other video sharing websites to choose from. Here is a list of the most popular video hosting services: BlogTV, Dailymotion, Flickr, Hulu, Metacafe, Myspace, Photobucket, Vimeo, Wistia and Yahoo! Video. Simply create an account, include your business name, email, website, physical address and any other information your visitors might want to know about you.
After you’re done uploading your videos to various video sharing sites, you should also embed your salon video into your own website, on your salon facebook page and other social media sites.
To attract clients online it’s important to build trust! There is no better way to do so than with a personal message via video.